I love Twitter
Let me just start by saying I used to be sceptical about its value and did not have a personal account until @inboxtranslate was created for our business. It did not take long to learn how to use it, how to best make use of the 140 character limit and finally to love it. I like its succinctness and the way content is shared. I am not an expert and this post is not going to share tips and tricks on how to use Twitter, but just my personal view.
To follow back or not to follow back? This is the question
There is so much contradictory advice out there regarding this issue that it can be confusing. Now, some people say it’s common courtesy to follow everyone back (unless they are robots/spammers). I disagree. Following and following back should come naturally; it’s not a tag game. We follow interesting accounts of people and businesses that have something to say and bring value to the community. That does not mean we expect them to follow back. If they do, great, it means we are doing things right and we share interesting content.
There is another tactic I have heard about. X follows you with the expectation to be automatically followed back, and then later will unfollow, hoping you’ll never notice and unfollow them back. Honestly, I just don’t get it. What is the point of this chase? We have unfollowed people, but not because they were not following back, but maybe because they don’t tweet (and their last update was 3 months ago) or they tweet in a language we don’t speak and therefore we cannot access what they share.
And if people unfollow you because they don’t like what you tweet or tweet too little or too much, well, it is their right not to follow you. I sincerely hope that people who stopped following @inboxtranslate did it because their only purpose was to be followed back.
For a great Twitter experience, it matters more who you follow than who follows you.
Should you investigate?
There are a number of software/websites that can help you keep track of your followers (who unfollowed you to be more precise). Unless you are interested for the reasons stated above (to unfollow them too), there is no reason to use them. There is another thing that I don’t like: their terms and conditions state they have access to your Twitter account (makes sense) and can post on your timeline. You must have seen those annoying automated messages with how many new followers/unfollowers someone has. It doesn’t really bother me and I would not unfollow someone just because from time to time a message like that makes its way into my feed. But I don’t like the idea of a robot being in control of my tweets. Ok, maybe in control is too strong, but you get my drift.
How to best use Twitter?
Since I am no expert and there is plenty of advice out there on when, how much and what to Tweet, I am not going to delve into the topic. All I can say is you should keep it interesting.
If you have a Twitter account, have a look at what we share and, if you like it, follow @inboxtranslate. To give you an idea, we tweet about languages, translation and interpreting, books but also other interesting stuff.
What is your take on following back? Do you follow everyone back? Do you track who unfollows you? Do you unfollow someone who doesn’t follow back? I would love to hear your thoughts.